We Are Winning Campaign
Role: Creative Direction & Communications Strategy Lead
Cesar Chavez Foundation
“We Are Winning” is a storytelling campaign celebrating modern-day revolutionary acts of courage, compassion, and commitment to justice. Through authentic narratives led by community voices, the campaign amplified the work of the Cesar Chavez Foundation and reinforced a message of collective progress and empowerment.
Strategy & Execution
Defined the campaign’s creative vision, messaging, and narrative framework
Led end-to-end execution from ideation through launch
Oversaw production of multimedia assets (video, photography, social content)
Aligned storytelling across multichannel platforms, including digital, social, newsletters, internal communications, and community ecosystems.
Partnered with internal teams to ensure mission and audience alignment
Increased engagement across digital platforms during campaign rollout
Expanded storytelling reach through integrated video, photography, and social assets
Strengthened narrative consistency across multiple Foundation initiatives
Impressions & Impact
Elevated community voices, positioning them as central storytellers rather than subjects
Supported broader organizational goals related to awareness, participation, and trust
Multi-Channel Campaign Assets
A suite of multimedia assets designed to carry the We Are Winning narrative seamlessly across digital, social, and community channels.
Internal Impact
Employee-led video stories amplifying the We Are Winning narrative through lived experience and values-driven storytelling..