Digital Communications Growth & Impact

Role: Communications Strategist & Digital Growth Lead

Strategy Overview

The organization needed a unified digital presence to support growth and engagement.

Directed the strategy and development of the Foundation’s digital communications ecosystem, defining content architecture, editorial direction, and channel frameworks across social, newsletters, and campaigns. Implemented scalable systems to ensure consistency, efficiency, and sustainability.

Elevated newsletters as a core owned-media channel and partnered cross-functionally to translate organizational priorities into cohesive digital storytelling, driving sustained growth and engagement.

3.4M+

Organic impressions (4-year period)

+299%

Organic audience growth(4-year period)

+2,838%

Video views growth

Newsletters & Internal Communications

Editorial storytelling and internal messaging designed to build alignment, trust, and ongoing connection across the organization

External Newsletter

Newsletter page featuring Cesar Chavez Foundation updates, including education programs, housing projects, a ribbon-cutting ceremony for Chris Hartmire Plaza in Pomona, and a classroom image from a summer math program. Contains photos of people, a cityscape, and buildings.

Internal Communications

Young man with glasses sitting at a desk in a dark room with a computer, microphone, and a background featuring shelves with books and decorative objects, illuminated by blue lighting.

Digital Communications

Integrated digital initiatives and long-form video storytelling, including YouTube, that translate organizational priorities into cohesive, multi-channel narratives.

Campaign Ecosystem: video → social → newsletter → community touchpoint

Campaign Impact

3.9M impressions (+99%)

271K engagements (+90%)

6.9% engagement rate

12.8K link clicks (+64%)

Channel strategy and content systems driving consistent, values-aligned storytelling and audience engagement across platforms.

Social Media

Book cover titled 'Black History Month' by John Lewis, featuring a portrait of John Lewis in a suit.
A collage celebrating Filipino American History Month with a yellow background featuring a vintage Filipino flag from Mabuhay Agbayani Village, black and white photos of Filipino Americans, and bold text reading 'Filipino American History Month'.

This work reflects my approach to communications leadership: building systems that empower teams, elevate storytelling, and support sustainable growth over time.