The National Chavez Center preserves Cesar Chavez’s legacy through commemorations, community celebrations, educational programs, and service activities. The César E. Chávez National Monument was established as a U.S. National Monument in 2012.

Situation: Developed the National Chavez Center brand on social media through targeted monthly campaigns for the NCC online store, increasing engagement on Instagram by 105%, website page views by 237%, and online store sales by 35%.

Task: Digital Marketing | Social Media Strategy | Commerce Marketing | Influencer Marketing

Campaign Highlights: “Summer Sale, “Dia de los Muertos,” “Black Friday/Cyber Monday,” “12 Days of Christmas Sale,” “Hispanic Heritage Month,” and “Native American Heritage Month.”