Approach

Digital Campaign

• Pre-Event:

  • Developed and executed a comprehensive social media strategy, including a social media toolkit, day-of-event strategy, and post-event recap.

  • Highlighted honorees with dedicated posts, countdown graphics, along with the creation of a unique event hashtag

• Live Coverage:

  • Oversaw the live event coverage through on-the-ground coverage, stories, and sponsored content.

  • Shared real-time updates, honoree acceptance and behind-the-scene moments.

• Post-Event:

  • Published highlight reels, event photo carousels, and thank-you posts for honorees and sponsors.

  • Published a long-form video on YouTube and created a recap blog post highlighting the event.

Award Materials

• Collaborated with graphic designers to develop:

  • Two custom event logos and a sponsorship package.

  • Digital programs featuring honoree and keynote speaker bios, sponsor logos, and digital ads.

  • Branded sponsorship signage, including step-and-repeat backdrops and banners.

  • Event slides, social media graphics, digital ads, and rack cards.

Event Coordination

• Managed a videographer and photographer to achieve the following:

  • Conducted on-site interviews with honorees and attendees.

  • Create a polished video and highlight reels of the event.

  • Oversaw photographers to capture key moments, ensuring coverage for future promotional use.

• Collaborated with the event coordination team to provide:

• Audio-visual assets, including title treatments for gobos and event projections, and facilitating a seamless run-of-show.